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Stories Below come from our Media Partner 3BL Media - Click their logo or any of the stories for more information
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Larry Checco Columns![]() Larry Checco is president of Checco Communications. His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand. Checco Communications is a consulting firm that specializes in branding. It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different. His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio. September 15, 2006 Branding Bytes: Q&A's![]() The following Q&As have been excerpted from Branding Bytes, a free quarterly e-letter put out by Larry Checco of Checco Communications. If you would like to be included on Larry's email list, contact Larry at...[more] |
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