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Larry Checco Columns
Larry Checco is president of Checco Communications. His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand. Checco Communications is a consulting firm that specializes in branding. It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different. His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.
April 6, 2015 It’s Not the Economy, It’s the Narrative, Stupid!Source: Larry Checco, featured columnist
Ever ask yourself why low- and moderate-income voters would elect politicians who consistently work to reduce taxes on the wealthiest among us when those same politicians counterbalance the loss in tax revenues by slashing public...
March 19, 2015 The Fed Needs to Read the Signs Better This TimeSource: Larry Checco, featured writer
At a recent Brookings Institution event, former Federal Reserve Bank of Philadelphia president, Charles Plosser, echoed the mantra we’ve heard again and again, “We missed the signs”—the signs, that is, that led to the worst...
March 19, 2015 A boomer who avoided the familiar avenues of lifeSource: Boomer Cafe
There are baby boomers who cruised down the familiar avenues of life … and then there’s BoomerCafé contributor Larry Checco, who lives in Silver Spring, Maryland. But he used to live on the road, and the high seas, and only...
February 23, 2015 It’s Morning, Again, in America...Source: Larry Checco
To hear many politicians, pundits and financial analysts tell it, it’s morning again in America. The stock market is at record highs. Corporations are sitting on trillions of dollars in cash (Apple, alone, has US $178 billion in...
December 8, 2014 Philanthropy Over Policy Equals PlutocracySource: by Larry Checco
Philanthropy verses policy. What’s at stake? In the United States of America, perhaps our entire democratic process. At a recent Brookings Institution event that focused on income inequality, John Prideaux, Washington...
October 3, 2014 Important: You Have a Chance to Save Your Kids and Grandkids From Even Greater Debt...Source: Larry Checco
Why the federal government would even consider risking billions of taxpayer dollars by entering into long-term public-private partnerships with one hand tied behind its back is beyond me.
July 14, 2014 This Billionaire Gets It! - text/videoSource: Larry Checco, featured commentator
Billionaire Nick Hanauer makes more sense in a 5-minute TED Talk video—which, BTW, was apparently temporarily banned by TED Talk execs—than any supply-side economist has in decades (see video below). Hanauer earned his money the...
April 9, 2014 This Supreme Court is No JokeSource: Larry Checco
If money in politics talked before, iI believe that it shouts now because of the decisions of this U.S. Supreme Court with respect to Citizens United and now McCutcheon v. FEC. Chief Justice John Roberts, at his Senate...
October 22, 2013 Privatizing Profits, Socializing Losses—A Continuing SagaSource: Larry Checco
Washington DC -- As if we needed another example of how profits are privatized and losses socialized by corporations and top earners in this country. A recent study found that taxpayers are spending nearly US$7 billion a year to...
September 18, 2013 Capitalism vs CannibalismSource: Larry Checco
We are eating our own—and it’s all perfectly legal. Millions of Americans are still reeling from the aftermath of predatory mortgage lenders who would do or say anything to make a commission. Some preyed on first-time homebuyers...
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