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Prudential Financial: A Commitment to the Community of Pro Bono   
(Wednesday - October 23, 2019)
Source: MarketWatch - Oct 22, 2019 (3BL Media via COMTEX) -- SOURCE:Taproot Foundation This Pro Bono Week, Taproot Foundation is spotlighting nonprofits, business professionals, and companies who are playing key roles in bringing the impact of pro...
[more] 
Get Smart About Credit: How and When to Talk to Kids About Money   
(Tuesday - October 22, 2019)
Source: MarketWatch - Oct 21, 2019 (3BL Media via COMTEX) -- SOURCE:Wells Fargo & Company When it comes to learning about money and credit, it's important to start early and form building blocks to prepare kids for their financial future, said...
[more] 
Bold and Broad Action Needed to Ensure Food Is Well Grown and Well Used   
(Tuesday - October 22, 2019)
Source: MarketWatch - Oct 21, 2019 (3BL Media via COMTEX) -- SOURCE:General Mills The daunting facts - 820 million people today remain malnourished and hungry, while one-third of all food produced for human consumption each year is wasted or lost -...
[more] 
Duke Energy Carolinas Partners With Anderson County, S.C., on Major Battery Storage Project   
(Sunday - October 20, 2019)
Source: MarketWatch - Oct 18, 2019 (3BL Media via COMTEX) -- SOURCE:Duke Energy GREENVILLE, S.C., October 18, 2019 /3BL Media/ - Duke Energy Carolinas is partnering with Anderson County, S.C., to build an energy storage project at the Anderson Civic...
[more] 
How Lola Adebiyi Draws on Her Own ALS Journey to Improve Veteran Health Care   
(Saturday - October 19, 2019)
Source: MarketWatch - Oct 18, 2019 (3BL Media via COMTEX) -- SOURCE:Booz Allen Hamilton Lola Adebiyi's career at Booz Allen is built around helping veterans get the support they need. In her work with the Dept. of Veteran's Affairs Office of Community...
[more] 
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  • RT @3BLNews: .@DominionEnergy and @SmithfieldFoods are investing half a billion dollars to become largest #renewable natural gas supplier i…
    18:48
    Vested energy
  • .@DominionEnergy and @SmithfieldFoods are investing half a billion dollars to become largest #renewable natural gas… https://t.co/XirOK8Ft28
    18:38
    3BL Media News
  • .@CNHIndustrial Innovation day comes around again, bringing people together to discuss further innovations.… https://t.co/7LZjVL5I0R
    18:38
    3BL Media News
  • .@Chevron intends to lower upstream oil net #GHG emission intensity by 5% - 10% and upstream natural gas net GHG em… https://t.co/xNrAlMKrk7
    18:38
    3BL Media News
  • With help from #SandsCares and @JBJSoulFound, the @NVHomelessYouth Housing Expansion Campaign is nearing its goal o… https://t.co/ShfiHixCi8
    18:38
    3BL Media News
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Category

Headquarters: Northampton, Massachusetts, USA

Established: 2009

ESG/Sustainability Focus: Media organization focused solely on distribution of news, blogs, video, commentary and other content related to CSR, ESG and sustainability.


KEY PARTNERS

Global Reporting Initiative, Reuters Insider
, International Business Leaders Forum (IBLF), Corporate Register and numerous CSR, ESG and sustainability bloggers, among others.



OVERVIEW/MISSION

3BL Media's primary mission is to raise awareness for organizations' CSR and sustainability initiatives through news and content dissemination.

3BL Media describes itself, in brief, by writing:  "3BL Media is the leading distributor of CSR, Sustainability and Cause news and content to stakeholders and journalists. Using traditional, social and new media channels, we ensure your message reaches the largest audience of global stakeholders."

As the audience interested in these topics has grown, 3BL Media has recognized the need for organizations to distribute content beyond traditional press releases.  3BL's new media and social media options include Facebook, Twitter, and mobile web.

3BL says it's committed to a "Triple Bottom Line: people, planet and profit."



BACKGROUND

3BL Media was founded in 2009 and focuses its efforts on new media methods. A piece written by 3BL Media co-founder Greg Schneider in October 2009 discusses the benefits and challenges of communicating about authentic CSR efforts using new media, which Schneider says enable readers to engage with CSR issues.  Schneider states in his company bio that he, along with friends and colleagues, established 3BL Media "in recognition of the obvious evolution of communications technologies and the expanding global interest in CSR and sustainability."

 

STRATEGIES & METHODOLOGIES

3BL Media uses "a combination of traditional and social media tools" to disseminate news about CSR and sustainability to heterogeneous users, including bloggers, mainstream journalists, subscribers, news aggregators, and social networking sites.

3BL offers news and information in varied formats, including blogs, report announcements, videos, podcasts, newsletters and traditional press releases.  3BL uses a daily video digest of CSR headlines (produced in-house) and frequent updates on Linked In, Facebook, Twitter, and other social media channels to facilitate sharing of news items.  3BL Media also hosts all of its client content on the 3BL Media site, distributes a daily categorized news feed, and offers a multitude of rss feeds.

3BL's video programming encompasses daily "CSR Minute" programs, "CSRunscripted" insight and opinion videos (archived, though no longer active), and detailed pieces, such as interviews and profiles, on "CSR Report." 3BL produces its own "Energy Minute" and "Health Minute" programming and has also produced "CSR for Investors," a video series for Reuters Insider. The 3BL Media site also serves as a platform for several dozen CSR-related blogs.

Case studies describe specific ways 3BL has helped organizations get their messages to stakeholders.

 

RECENT NEWS

On March 13, 2012, 3BL announced that it acquired SocialEarth, which it calls "the leading web-based community for social innovation, social entrepreneurship and social enterprise content and thought leadership."

3BL Media announced two new alliances in early 2012: a partnership with Smartbrief will produce "SmartBrief on Sustainability" daily e-mail newsletters and a collaboration with PR Newswire will bring 3BL's distribution channels to PR Newswire clients.

In mid-July 2011, 3BL Media acquired Justmeans, which it called "an established CSR news distribution platform and online community of sustainable business practitioners." A press release about the transaction says that Justmeans has 250,000 registered users and presents annual Social Innovation Awards. The fourth annual awards, in 2011, recognized such companies as ITT, Herman Miller, Inc., and SAP.

On March 16, 2011, 3BL Media announced a parnership with the International Business Leaders Forum (IBLF), under which the organizations will work together to bring greater awareness to IBLF's media assets including the IBLF "Expert Insight" series of video interviews with business leaders (IBLF online press release).

In late 2010, 3BL Media, Justmeans, and the Global Reporting Initiative announced a partnership under which the three groups joined to offer "report announcement packages."

3BL Media opened an office in the U.K., in Liverpool, in late 2010.



LEADERSHIP

Greg Schneider, is CEO of 3BL Media; prior to co-founding 3BL, Schneider "was the COO of a CSR news distribution service focused on corporate responsibility." Other co-founders are Cindy Esposito, operations and media consulting; Doug Fulton, chief tech geek; Doug (Reggie) Sayers, "all things tech"; and John Howell, editorial director.



SPECIAL NOTES

Media Coverage – Awareness

Appears to be quite wide and robust. 3BL Media's partnership with Global Reporting Initiative won good coverage within the CSR media sector.

Differentiators

As the audience interested in these topics has grown, 3BL Media recognized the need for organizations to distribute content beyond traditional press releases.  To that end, 3BL Media provides their clients with a mechanism for distributing multiple content types including to mainstream and CSR/focused media, professionals and consumers.

Profile Prepared: February 23, 2011. Last updated: December 26, 2012.

CONTACT
3BL Media
16 Center St.
Suite 211
Northampton, MA 01060

Tel 866.508.0993
Fax 866.699.5118
Email info@3blmedia.com
Web http://3blmedia.com/

 

 

This profile was created by the Institute using (primarily) publicly-available information.  Certain insights were included based on the experience of Institute staff and its network of subject matter experts (SMEs).  The profiles in SustainabilityHQ are regularly updated with current information. 

Content on this page Last update : December 26, 2012
 

Governance & Accountability Institute is a monitoring, intelligence-gathering and knowledge management center operating at the intersection of powerful forces reshaping relationships between stockholders and stakeholders, and the public corporation. The key players transforming the markets and interacting with corporate management and boards include fund owners and asset managers and their third party advisors-in sovereign wealth funds,socially responsible investment organizations, activist hedge funds, public pension funds, labor union funds, private equity firms, investment banks...and more.

G&A identifies key players, monitors their activities, conducts research, charts the players's influence on capital markets and companies, and provides news and intelligence through G&As "SustainabilityHQTM" advisory services. SustainabilityHQTM resources at the intersections of powerful capital markets players--and the public and private companies they invest in.