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Larry Checco Columns

Larry Checco is president of Checco Communications.  His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand.  Checco Communications is a consulting firm that specializes in branding.  It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different.  His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.

February 23, 2015 It’s Morning, Again, in America...

Source: Larry Checco

To hear many politicians, pundits and financial analysts tell it, it’s morning again in America. The stock market is at record highs. Corporations are sitting on trillions of dollars in cash (Apple, alone, has US $178 billion in...[more]

December 8, 2014 Philanthropy Over Policy Equals Plutocracy

Source: by Larry Checco

Philanthropy verses policy. What’s at stake? In the United States of America, perhaps our entire democratic process. At a recent Brookings Institution event that focused on income inequality, John Prideaux, Washington...[more]

October 3, 2014 Important: You Have a Chance to Save Your Kids and Grandkids From Even Greater Debt...

Source: Larry Checco

Why the federal government would even consider risking billions of taxpayer dollars by entering into long-term public-private partnerships with one hand tied behind its back is beyond me. [more]

July 14, 2014 This Billionaire Gets It! - text/video

Source: Larry Checco, featured commentator

Billionaire Nick Hanauer makes more sense in a 5-minute TED Talk video—which, BTW, was apparently temporarily banned by TED Talk execs—than any supply-side economist has in decades (see video below). Hanauer earned his money the...[more]

April 9, 2014 This Supreme Court is No Joke

Source: Larry Checco

If money in politics talked before, iI believe that it shouts now because of the decisions of this U.S. Supreme Court with respect to Citizens United and now McCutcheon v. FEC. Chief Justice John Roberts, at his Senate...[more]

October 22, 2013 Privatizing Profits, Socializing Losses—A Continuing Saga

Source: Larry Checco

Washington DC -- As if we needed another example of how profits are privatized and losses socialized by corporations and top earners in this country. A recent study found that taxpayers are spending nearly US$7 billion a year to...[more]

September 18, 2013 Capitalism vs Cannibalism

Source: Larry Checco

We are eating our own—and it’s all perfectly legal. Millions of Americans are still reeling from the aftermath of predatory mortgage lenders who would do or say anything to make a commission. Some preyed on first-time homebuyers...[more]

August 23, 2013 All Jobs Are Not Created Equal

Source: Larry Checco

Soon we will be treated to another round of government job reports. The stock market most likely will rejoice if the unemployment rate ticks down a tenth of a percent or so, and agonize if it inches up, depending on what it...[more]

August 9, 2013 Fabrice Tourre: Poster Boy for the Great Recession

Source: Larry Checco

At last! The Securities and Exchange Commission is offering us a poster boy, someone symbolic of all that went wrong leading up to the Great Recession.[more]

June 24, 2013 Study Finds Banks Still Making it Difficult for Borrowers

Source: Larry Checco, president, Checco Communications

The banking industry still can’t get it right. The Washington Post recently reported that a new study found that the nation’s biggest banks—those, so-called too big to fail—have been violating the terms of the US$25 billion...[more]

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