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Larry Checco Columns

Larry Checco is president of Checco Communications.  His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand.  Checco Communications is a consulting firm that specializes in branding.  It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different.  His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.

January 5, 2016 Long on The Big Short

Source: Larry Checco

If, like me, you went to see the movie The Big Short over the holidays and didn’t walk out of the theater apoplectic—especially if your world was turned upside down as a result of the housing bubble and Great Recession that...[more]

December 21, 2015 Growth alone is not the answer

Source: Larry Checco

No one knows for sure what impact the Federal Reserve raising its interest rate from basically zero to one-quarter percent will have on the economy. One thing is for certain, however. Growth is every economist’s panacea for...[more]

December 3, 2015 We Get What We Deserve

Source: Larry Checco

Once again we learn it’s easier to identify problems than it is to solve them, and that seems to be especially true with respect to income and wealth inequality.[more]

November 6, 2015 The Robots are Coming! …The Robots are Coming!

Source: Larry Checco

Forty-five years ago futurist Alvin Toffler, in his book “Future Shock.” wrote that many people would be incapable of keeping up emotionally with the rapid pace of change that he predicted was yet to come.[more]

July 9, 2015 The times, they are a changin’

Source: Larry Checco, Principal - Checco Communications

Question: What do Sen. Elizabeth Warren (D-Mass), Sen. Bernie Sanders (I-Vt), a bevy of Republicans running to be president of the U.S.A., and a handful of billionaires have in common?[more]

June 2, 2015 The Economic Syndrome that Dares Not Speak its Name:

Source: Larry Checco

Fifty years ago LBJ launched his Great Society, a set of domestic programs the main goal of which was to eliminate poverty and racial injustice in America.[more]

April 6, 2015 It’s Not the Economy, It’s the Narrative, Stupid!

Source: Larry Checco, featured columnist

Ever ask yourself why low- and moderate-income voters would elect politicians who consistently work to reduce taxes on the wealthiest among us when those same politicians counterbalance the loss in tax revenues by slashing public...[more]

March 19, 2015 The Fed Needs to Read the Signs Better This Time

Source: Larry Checco, featured writer

At a recent Brookings Institution event, former Federal Reserve Bank of Philadelphia president, Charles Plosser, echoed the mantra we’ve heard again and again, “We missed the signs”—the signs, that is, that led to the worst...[more]

March 19, 2015 A boomer who avoided the familiar avenues of life

Source: Boomer Cafe

There are baby boomers who cruised down the familiar avenues of life … and then there’s BoomerCafé contributor Larry Checco, who lives in Silver Spring, Maryland. But he used to live on the road, and the high seas, and only...

February 23, 2015 It’s Morning, Again, in America...

Source: Larry Checco

To hear many politicians, pundits and financial analysts tell it, it’s morning again in America. The stock market is at record highs. Corporations are sitting on trillions of dollars in cash (Apple, alone, has US $178 billion in...[more]

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