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Larry Checco Columns

Larry Checco is president of Checco Communications.  His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand.  Checco Communications is a consulting firm that specializes in branding.  It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different.  His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.

May 9, 2016 The GOP’s Moral Dilemma

Source: Larry Checco

The soul of the Republican Party is about to be severely tested in the coming weeks and months. Now that Donald J. Trump is the presumptive Republican candidate for president, will the GOP, for its own party interests, coalesce...[more]

April 21, 2016 Dear Washington, DC, Establishment:

Source: Larry Checco

It didn’t have to come to this. Really. It didn’t. The Republican Party didn’t need to be pulling out its collective hair trying to figure out how to keep a bloviating billionaire from cleaving its party apart—or worse! [more]

March 11, 2016 Want Equality? Start with Providing Housing That People Can Afford

Source: Larry Checco, featured commentator

Upwards of $22 TRILLION! That’s what some experts estimate we’ve spent since LBJ launched his Great Society in 1964 in an attempt to eliminate poverty and racial injustice in America. Yet, little has changed. [more]

February 17, 2016 Resolving the Annual Budget Tug of War

Source: Larry Checco, featured commentator

Here they go again! Even before President Barack Obama submitted his final budget proposal to Congress—a whopping $4.15 trillion package that would boost spending in 2017 by 5 percent—it was considered dead on arrival by...[more]

January 22, 2016 You Say You Want a Revolution

Source: Larry Checco

The Republican and Democratic party establishments are both in a panic about their respective party’s outsider front-runners. Entrenched establishment leaders sense revolution in the air, and rightfully so.[more]

January 5, 2016 Long on The Big Short

Source: Larry Checco

If, like me, you went to see the movie The Big Short over the holidays and didn’t walk out of the theater apoplectic—especially if your world was turned upside down as a result of the housing bubble and Great Recession that...[more]

December 21, 2015 Growth alone is not the answer

Source: Larry Checco

No one knows for sure what impact the Federal Reserve raising its interest rate from basically zero to one-quarter percent will have on the economy. One thing is for certain, however. Growth is every economist’s panacea for...[more]

December 3, 2015 We Get What We Deserve

Source: Larry Checco

Once again we learn it’s easier to identify problems than it is to solve them, and that seems to be especially true with respect to income and wealth inequality.[more]

November 6, 2015 The Robots are Coming! …The Robots are Coming!

Source: Larry Checco

Forty-five years ago futurist Alvin Toffler, in his book “Future Shock.” wrote that many people would be incapable of keeping up emotionally with the rapid pace of change that he predicted was yet to come.[more]

July 9, 2015 The times, they are a changin’

Source: Larry Checco, Principal - Checco Communications

Question: What do Sen. Elizabeth Warren (D-Mass), Sen. Bernie Sanders (I-Vt), a bevy of Republicans running to be president of the U.S.A., and a handful of billionaires have in common?[more]

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