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Larry Checco Columns
Larry Checco is president of Checco Communications. His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand. Checco Communications is a consulting firm that specializes in branding. It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different. His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.
December 5, 2017 Time May be on the Koch Brothers' SideSource: Larry Checco, featured commentator
For decades the Koch brothers have employed their enormous wealth to fiercely and relentlessly promote their extreme version of libertarian ideology—meaning, as little government as possible and every citizen pretty much fending...
November 13, 2017 National Service. It's Time! - America, we have a problem.Source: Larry Checco, featured commentator
Underpinning much of what is wrong in our country and our politics today is the fact that we’re churning out better consumers than we are citizens.
September 5, 2017 Tax Reform by the NumbersSource: Larry Checco, featured commentator
It’s unlikely that the Trump Administration will be able to pull off passing a full-blown tax reform bill any time soon, but you can bet your bottom dollar tax cuts will be heading our way. And guess who will benefit the most?
August 7, 2017 Capitalizing on CapitalismSource: Larry Checco, featured commentator
Capitalism is a great system to amass wealth but a horrible one for distributing it.
June 20, 2017 Something Ain’t RightSource: Larry Checco, featured commentator
Telling the truth means never needing to remember what you said. Given all the conflicting and distorted information that daily spews from the current White House, it appears its primary resident and staff are severely challenged...
May 30, 2017 A Budget in Search of a SoulSource: Larry Checco - featured commentator
Life begins, it does not end at birth. Someone needs to pass that memo on to those socially conservative right-to-lifers who at the same time endorse the Trump Administration’s latest Federal Fiscal Year budget proposal
April 28, 2017 Shame isn’t what it used to be!Source: Larry Checco, featured commentator
I’m old enough to remember when shame was a self-correcting emotion.
April 5, 2017 Trump’s Budget Speaks VolumesSource: Larry Checco, featured commentator
There’s a saying in Washington, DC, that goes: Show me your budget and I’ll tell you your values.
February 8, 2017 The New Era of Bread and CircusesSource: Larry Checco, featured commentator
Emperor Augustus knew well that the best way to keep Rome’s struggling working class—then referred to as plebs or plebeians—from rioting in the streets was to keep them nominally well fed...and distracted.
December 28, 2016 The Republic is at StakeSource: Larry Checco , featured commentator
While Democrats may be licking their wounds, Republicans are licking their chops.
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