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Larry Checco Columns

Larry Checco is president of Checco Communications.  His latest book is entitled Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand.  Checco Communications is a consulting firm that specializes in branding.  It helps organizations clearly define who they are, what they do, how they do it and, most importantly, why anyone should care enough to support them. Where most branding professionals focus on making sure an organization has an attractive logo, catchy tagline and perhaps a marketing plan, Larry’s take is different.  His message is that good branding is far less about marketing, advertising and public relations and far more about quality leadership and staff, appropriate and ethical behavior, and an organization’s willingness, ability and commitment to live up to the promises, or covenant, its brand represents. His first book, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, has sold thousands of copies worldwide. Click here for full bio.

August 7, 2017 Capitalizing on Capitalism

Source: Larry Checco, featured commentator

Capitalism is a great system to amass wealth but a horrible one for distributing it.[more]

June 20, 2017 Something Ain’t Right

Source: Larry Checco, featured commentator

Telling the truth means never needing to remember what you said. Given all the conflicting and distorted information that daily spews from the current White House, it appears its primary resident and staff are severely challenged...[more]

May 30, 2017 A Budget in Search of a Soul

Source: Larry Checco - featured commentator

Life begins, it does not end at birth. Someone needs to pass that memo on to those socially conservative right-to-lifers who at the same time endorse the Trump Administration’s latest Federal Fiscal Year budget proposal [more]

April 28, 2017 Shame isn’t what it used to be!

Source: Larry Checco, featured commentator

I’m old enough to remember when shame was a self-correcting emotion. [more]

April 5, 2017 Trump’s Budget Speaks Volumes

Source: Larry Checco, featured commentator

There’s a saying in Washington, DC, that goes: Show me your budget and I’ll tell you your values.[more]

February 8, 2017 The New Era of Bread and Circuses

Source: Larry Checco, featured commentator

Emperor Augustus knew well that the best way to keep Rome’s struggling working class—then referred to as plebs or plebeians—from rioting in the streets was to keep them nominally well fed...and distracted.[more]

December 28, 2016 The Republic is at Stake

Source: Larry Checco , featured commentator

While Democrats may be licking their wounds, Republicans are licking their chops.[more]

November 21, 2016 President-elect Trump is no Mystery

Source: Larry Checco, featured commentator

My wife and I voted before leaving the states and were vacationing in Italy when swing states were swept up in an electoral tsunami no one -- not even the winning presidential candidate -- had expected. [more]

October 31, 2016 Anyone Worried About Governance?

Source: Larry Checco, featured commentator

Despite whether you think Donald Trump will win this election or not, respected political prognosticators expect him to receive 50 million to 60 million of all votes cast. [more]

October 10, 2016 Ya Wanna Know Why Americans are Angry?

Source: Larry Checco

Here’s a good example. Wells Fargo fires 5,300 employees over the course of five years for doing what they were essentially strong-armed by their superiors into doing—namely “cross-selling” services, or creating accounts that two...[more]

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