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What is Social Bookmarking / Networking?

“Social bookmarking” is a great way to go from passive to active user on the Web. You can influence other Web users by bookmarking your favorite pages and adding descriptive tags. Many of these social bookmarking Web sites make your "favorites" available to the public. The result is that Web surfers will be able to see what Web sites are currently popular among other users.

By visiting Del.icio.us, you can see social bookmarking in practice. Under the "Popular" page -- at del.icio.us/popular/ -- you can view Web sites that are currently receiving a lot of attention from users who are tagging specific keywords and phrases.

You can also look at www.Digg.com and view many of the most popular stories separated into various categories from all around the Internet, submitted and voted on by users like you.


Why Should I Care?

Social Bookmarking Web sites represent an opportunity to get involved in promoting what you believe. Sites like Del.icio.us and Digg give Accountability Central the best type of Web traffic: viral traffic. (Word-of-mouth is very powerful marketing and promotion.) Your referral is powerful. So get active and start bookmarking!


Social Bookmarking - The Future of Search?

Unlike search engines (such as Google), social bookmarking Web sites rely on people, not  computers, to pick the best content on the Web. Social bookmarking is rapidly becoming a very effective means for experienced Web surfers to find the latest information on a particular subject. Social bookmarking will probably never replace search completely, but as it grows in popularity, Web users are quickly discovering a whole new way to locate Web pages that they would never discover otherwise.

Social technologies are here to stay, and are going to grow in popularity. Right now you have a golden opportunity to help promote Accountability-Central and gain great exposure for Web sites that make a difference I people’s lives.

Please note: you will have to register on most social bookmarking sites before you're able to bookmark content.


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Revised September 2007
Published by: Corporate Governance & Accountability Advisors, Inc. Content & Concepts ©2005 by CG&AA, Inc. All rights reserved