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Greening News, Greening of Corporation, Greenwashing – Accountability Central

Every company seems to be going green, looking at the flow of “green” news from Corporate America.  Looking to the European Union, it appears that the trend may be more pronounced among continental and UK-based corporations.  A growing number of investors are interested in the greening practices, programs and policies of corporations; for an increasing number of investors these factors may be significant in their investment (or divestment) decision-making.

There is dramatically rising interest in corporate sector greening as well among important stakeholders – employees (and prospective employees), suppliers, business partners, customers, lenders, regulators, and others.  One of the key questions raised by stakeholders is:  Is this [greening] initiative by the company substantive or is it just PR?  The answers matter!  In this section of Accountability Central the editors bring you news, research and insights, commentary and opinion, and identify key players and stakeholders to help you understand better the greening of corporations and the business sector.

News & Updates

May 17, 2013 Southern CEO: Renewable energy still not competitive

Source: Atlanta Business Chronicle

Renewable power will not get a major share of Southern Co.’s energy portfolio anytime soon, even as the Atlanta-based utility makes forays into wind and solar power, CEO Tom Fanning said Thursday.

May 16, 2013 New report identifies strategies to achieve net-zero energy homes

Innovations-Report - but you probably have only a foggy idea of how much energy your house consumes, even though home energy expenditures often account for a larger share of the household budget. This disparity in useful energy...

May 16, 2013 5 things the AP missed in its recent coverage of wind energy

evwind.es - Wind power reduces enormous amounts of carbon emissions annually. - The United Nationsâ îIntergovernmental Panel on Climate Changeî (IPCC) predicts that climate change may contribute to the...

Research & Insights

May 16, 2013 New report identifies strategies to achieve net-zero energy homes

Innovations-Report - but you probably have only a foggy idea of how much energy your house consumes, even though home energy expenditures often account for a larger share of the household budget. This disparity in useful energy...

May 1, 2013 Consumers Overwhelmingly Want Higher Mileage Cars

Yahoo! News - Who wouldnât want a car that gets better gas mileage' Most Americansâin the past. For years surveys showed that U.S. consumers were more focused on a carâs power, safety, roominess or special...

February 11, 2013 The New Sustainable Energy Factbook: A Strong Case for Consistent Policy

Source: Thinkprogress.org

Easy to read, reliable and current data can be hard to come by. The new Sustainable Energy in America 2013 Factbook produced by Bloomberg New Energy Finance (BNEF), and commissioned by the Business Council on Sustainable Energy...

Commentary & Opinion

May 1, 2013 EarthTalk: 'Greenwashing' is under siege by social responsibility proponents

Sacramento Bee - DearEarthTalk: I hear the term "greenwashing" a lot these days but am still not sure exactly what it means. Can you enlighten' - Ruth Markell, Indianapolis, Ind. In essence, greenwashing involves falsely...

April 29, 2013 Chris Paine: Don't give up on electric cars

Monterey County Herald - about 20 percent for internal-combustion engines). Skeptics will cite a 2012 report from the îUnion of Concerned Scientistsî as evidence that electric cars aren't as green as some people make...

April 16, 2013 Why on earth do we still need Earth Day?

Source: Green Biz

. According to our ongoing polling of Americans on this topic, the 22 percent of the population that leans green and is willing to pay a price premium for green products doesn’t want to buy mainstream brands


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